To help promote the upcoming release of Mario Kart 8 Deluxe for the Switch, Target and Nintendo have come up with an advertising campaign that is beyond belief…Mario Kart shopping carts!
The specially themed carts will be featured at over 650 Target locations and will be “playable” until Mario Kart 8 Deluxe’s release on April 28th. But, the promotion doesn’t just feature shopping carts, oh no. Target entrances will be re-skinned to look like a Mario Kart starting line complete with musical cues and a Lakitu. Additionally, other sections of the store will also receive the Mario Kart makeover in order to further encourage grown-adults to rampage around Target stores like misbehaving children.
In order to tell if your Target is being featured in this simply amazing advertising campaign simply drive by the store front and check to see if the famous big red balls in front of every Target have been re-branded to look like giant Mario & Luigi heads. If so…head on inside, grab the fastest cart, and get racing.